In this constantly shifting world, companies must innovate if they want to survive. In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors.
The book centers around three simple concepts:
- Innovation generates profits;
- Innovation, in the form of new, profitable ideas, can come from anywhere
- Identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance
Additionally, the book offers a five-point checklist to ensure your company is innovation ready.